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Unfortunately, very often, texts are written impeccably, but they do not produce the desired results, simply because they are not written with the reader in mind exclusively . Direct response text must be about the reader What does a direct response copywriter do? The direct response copywriter has the task of writing texts that convince the reader to do or not do a certain action. Direct response copy studies its reader His first concern will be to study the recipient to whom the text is addressed. The research on
the reader could even surprise you, making you discover needs, 1000 Mobile Number List requirements and characteristics of your target that even you were unaware of! Maximum attention on the recipient A good direct response copywriter knows the buttons to touch , because he has carried out an in-depth and preliminary study of the target audience. Through words, audience, the copywriter stimulates the reader's deepest emotions . People are complex and seemingly endowed with balance
rationality. In truth this is not always the case. Emotions represent a very important driver in the decision making process . And the sooner you understand this logical connection, the faster you will understand the fundamental rule that governs direct response copy. There are copywritings that stimulate the emotion of fear , others that touch the chords of hope and joy . Through truly understanding the reader, direct response copywriting creates the right empathy for persuasion .
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