They must also be produced by prepared people

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Let's analyze some of the basic principles of Journalism, such as ethics, objectivity, truth, precision, because nothing in Content Marketing works without this. What you want is content that: be responsible, deal with previously defined themes, “talk” with the defined personas, are researched and based on reliable sources, with real and verified information. , with the ability to create materials in different formats: texts, (proposals of) images or photos, video or podcast scripts, among others. The basis of comparison He noted that, regardless of the form, it is essential to have the ability to inform and/or educate people or their businesses. It is the marketing of good, as trust is gained by delivering value. Content marketing is not journalism, but are the principles very different? So, let's compare

Journalists/Authors and Content Marketing Professionals? We will compare the Wuhan Mobile Number List objectives and means, according to various aspects, such as the type ofcourt hearing, call proposal foraction, expected reactions, type of consumption desired and others. The idea is to educate, inform and thus gain authority. So, when someone thinks about buying a product you sell, they will tend to choose to buy from those who informed them best. On the other hand, the so-called old marketing preaches insistence,





interruption,propagandaand the speech. The most used technique in so-called inbound marketing is the offering of original and relevant content. In order to understand how this technique became so important, comprehensive and successful, suffice it to say that it gained “individuality” and became a strategy in its own right, Content Marketing. I prepared a table to facilitate understanding, where I analyze and compare the characteristics and objectives of writers and journalists (working in traditional media) and Content Marketing Professionals (working online).