What is a corporate website and what should it include?

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The corporate website has become a key element, both for companies that do business through the Internet, and for those that, little by little, want to expand their audience to reach more customers. An essential cover letter in the digital age in which we live.

what is a corporative web?
We define a corporate website as a website of a company or entity whose purpose is to inform the public about its values ​​and objectives , and to offer future clients the opportunity to get to know the company's team and projects better.

Once the definition of a corporate website is clear , it is time to know the reasons why it is an essential tool for any company:

It helps capture the attention of new customers , since it is a way to reach a broader audience.
Allows you to retain old customers .
Increases the visibility of the brand, since it is possible Mexico Mobile Number List to access the website from anywhere and through any device with an Internet connection.
It helps define the image of your company and shows it as a modern and updated business.
The essential elements that your corporate website must have
In order to get the most out of a corporate website, it is essential that it has an appropriate design . This will ensure that customers' browsing experience is positive and, therefore, the chances of gaining and retaining customers will increase.



The best corporate websites must have a responsive design ; In other words, users must be able to access the website from a mobile device without this affecting the operation or design of the page. It is also important that the loading speed is adequate , and that it is easy and fast to navigate the page , access the different sections and find information.

In addition, there are a series of elements of a corporate website that must not be missing so that it meets its objectives.

Homepage
Your potential clients may land on your website through a landing page that takes them to a specific service you offer. But, if not, the home page will be the first thing they see about your brand . This page must capture the attention of that user who comes to take a look and find out who you are.

How to get that attention? Design is your great ally, since through a well-crafted brand image you can show on the home page what you are and how you want to be known in a direct way. At Proun we work on the design of corporate identity for different brands, with a visual and informative result that reflects the personality of each company.