Research shows that the conversion rate on sites

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These types of media can give a signal of high quality content to search engines. Apart from this, the media makes the content look better and the user can have a better interaction with it. Video marketing is one of the growing parts of online marketing in improving user experience and conversion rates that use video is around 4.8%, while this number on sites that do not use video is only 2.9%. Videos keep users on the site and can convey more information to the user. To read more in this field, read the article How videos can get quick results in SEO .

7. Invalid links No one likes to get a 404 error after clicking on a link. Invalid links decrease Phone Number List the efficiency of the site and are not good for SEO. Search engines also consider a large amount of invalid links as a negative signal for the site. Fortunately, you don't need to check every single link on the site. By using the following tools, you can ensure that there are no invalid links on the site. Screaming Frog SEO Spider Google Webmaster Tool W3C Link Checker 8. Readability Even if your site's audience is highly educated, they don't like to be faced with a PHD thesis every time they visit your site and want to read something.



Surely you also don't like them to leave the site due to the difficulty of the content. Ease of understanding and readability of the content helps users. Some experts also believe that Google uses the readability factor in ranking sites. 9. Format and layout of pages The correct format and user-friendly layout of the site improves the user experience and makes it easier to understand the content. Therefore, site users spend more time on it and make better use of its information. The correct format and layout of the site pages improves the efficiency of the site and makes them easier to read.