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But showcases are also commercially strategic to stimulate the sale of certain products (that need inventory rotation, for example). ADVERTISEMENT How to develop the visual communication of a company? Visual communication should be a marketing priority in companies . Now let's look at the main tips to develop visual communication in your business: Know your person Visual communication cannot forget that it is a form of communication. In other words, it depends on a sender and a receiver exchanging information and messages with each other. Therefore, the brand that communicates must know the recipient of its messages : its person .
What are your interests? How does the person behave? What types Phone Number List of images communicate best with her? Knowing the persona makes visual communication more focused, interesting and engaging for the audience and helps create a connection between the brand and consumers . Understand the power of semiotics and colors Developing efficient visual communication requires knowledge of semiotics, color psychology , among other image theories. That may all seem very academic — if you went to college to study communications or design , you've certainly brushed up on these concepts.
But even without training in these areas, it's important to understand the meanings behind visual choices . That's what semiotics is all about, including color theories, which also carry meanings and provoke sensations. With that knowledge, you can make more conscious decisions in visual communication to convey what your brand wants. One of the most striking examples of the use of visual communication, which allows countless semiotic analyses, are the photographs taken by Oliviero Toscani for the United Colors of Benetton brand. They point directly to the prejudices that society carries.
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