|
|
Because yes, the challenge for B2B marketers today is to do personalized digital marketing! Next are the different types of automations you can set up to create truly personalized marketing campaigns and increase your prospects’ engagement. 5. Keep your workflows simple to avoid the robot effect We like workflows, but we like to keep them for targeted interactions: this is where they are at their most powerful.
As long as we use them for a precise objective, they Phone Number Data make our lives easier and help us focus on high-value tasks. At Plezi, for example, we created a “welcome” workflow for our new prospects. We spent most of our time on our tone: how do we address new contacts, what content do we offer them first? With our workflow editor, the implementation was done in just a few clicks once all this thinking had started, and we ended up with a natural-sounding, human-feeling result that felt just like us.
Chose personalization over generalized automation In BtoB the sales cycle can sometimes be long and the discussion must be of high quality in order to qualify prospects and make sure they move forward in the sales funnel. Our challenge as a marketer, then, is: how to automate and remain human? For our part, we focus on personalisation.
|
|
發表於 14:16:14