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Use lead qualification techniques you have different lead qualification techniques at your disposal. Manual qualification methods Manual qualification techniques consist of combing through a lead against certain criteria . These allow you to eliminate leads who do not match your buyer personas and who will never become your customers – either because they are not really interested in your offer, or because they are not of commercial interest to you.
The BANT method The BANT method selects leads Phone Number Data based on 4 criteria: Budget : Does the lead have the necessary budget to afford your products and/or services? Authority : Is he a decision-maker? Needs : Does he express an urgent need to buy or is he simply showing curiosity? Timeline : Is he ready to make the purchase at short notice? This method is ideal for B2B companies with expensive products.
The ANUM method The ANUM method evaluates the same criteria as the BANT model, but in a different order: Authority needs Emergency Money Here, the decision-making power of the lead takes priority. This method is ideal for large B2B companies, where there are multiple levels of decision makers and where purchasing processes are complex. It allows you to be certain that you are speaking to the right person.
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