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In another, it might be a news frame or a shopping frame. Let's take a look at the most common elements that can be optimized to generate more brand exposure in a single search experience. video carousel Video carousels appear in a significant number of search queries on both mobile and desktop. Video carousels take up a large portion of search results, especially on mobile. In mobile search results, Google displays a clickable timeline of videos that transition users to specific points within the video. Video carousels are an obvious target element for On-SERP SEO. YouTube videos are very easy to optimize for carousels , so I recommend creating a video version of any content. Tools like InVideo make this process easy. Turn text-based content into professional-looking videos in minutes. Select "Article-to-Video" and copy and paste important points Choose a template Once the tool generates a video, add your own images (such as screenshots) and edit it to make it look better.
By default, it includes not only subtitles and transitions, but also stock photos and background music ( which isn't that great ). All changes and adjustments are possible, depending on how much time you have available. *Reference: Stock photos and original photos taken by myself. How should I use it? It's easy Belgium Phone Number Data to see this strategy being abused, but it's also easy to see the value in process-focused posts with tons of screenshots and GIFs. Image search results Images are also frequently displayed search elements and can make up a large portion of the first view of search results. In some searches, only images dominate the top organic search results. Other than doing some basic image search SEO and including images on each page of your website, there are no special tricks to getting your site to appear in this section. I think the idea of a comprehensive brand strategy for visuals is a good idea. These images won't guarantee you any clicks, but they will help searchers recognize and remember your brand.
Place your logo on every image on your website and make sure it's styled in a way that makes it easy to recognize. recipe carousel The recipe carousel only appears for queries related to food. If you're posting recipe articles on your site, using structured data for your recipes can help them appear in the recipe carousel. All of the plugins introduced here support schema . Using these tools will make the optimization process much easier. local pack When Google determines that a user wants to visit or do something nearby, local packs make up a large portion of search results. The three businesses that Google determines are most relevant to the query and the searcher's location will be displayed in the local pack.
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