About how the software can make

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their jobs easier. About Real-Time Social Media Marketing Social media increases company visibility and builds strong relationships with prospects and customers. But to get the most out of it, you need analytics to understand how your posts are performing. By integrating your CRM with your social platforms, you gain critical insights that you can use to create data-driven strategies. Here’s how to get the most out of your social dashboard: Follow trending topics and hashtags that are relevant to your industry and audience. Segment themes and post styles to find the combination that performs best. Monitor mentions so you can respond to


people who follow you or capitalize on trending content. Choose a dashboard Rich People Phone Number Listwith easy-to-understand visualizations so everyone can quickly assess performance. Track basic metrics like click-through rate (CTR), impressions, referrals, and conversions. Measure your website metrics so you can identify seasonal changes Seasonal changes determine how customers find or interact with your website at different times of the year. Therefore, you need to measure these metrics to increase or decrease the type of content you produce. Some trends are obvious—for example, international holidays like Christmas. Here's the seasonal evolution of





searches for "Christmas gifts." You may see significant spikes as the holidays approach, with search volume plummeting to zero once the holidays are over. Another less obvious example is search volume for “Mother’s Day.” If you're not up to date on international holidays, you may not know that countries celebrate it at different times. As you can see, there are several peaks in the same year. If your business’s search terms look like this, you’ll need to tailor your content delivery to meet your audience’s needs. Here are some metrics you should pay attention to: Search terms used by potential customers to reach your site (and their number)