You have to calculate what you gain from boosting search

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Rankings and what you lose from conversions. ” Balancing the two and making informed decisions can be difficult when focusing solely on conversion rate optimization . For example, if the increase in traffic and conversions resulting from a higher search ranking contributes to higher revenue than increasing the conversion rate, then it is very important to focus on the higher revenue. It's obvious. "True revenue optimization requires increasing average order value (AOV) and number of transactions by market segment, product category, and portfolio of other outcomes," said Himanshu Sharma of Optimize Smart . ” he said. But as you know, you shouldn't optimize for conversion "rate . " Still, as Rand notes, there is almost always an easy compromise (in over 90% of cases). It's not an either-or situation as long as you have to think creatively and satisfy both search engines and customers.

Test assets should be kept In fact, there is a concern that if you remove an element that was driving SEO traffic at the time of the test instead of putting in a new element, you risk losing traffic. In contrast, the Moz article states : "From an SEO perspective, if you delete an image of me that has more traffic than a pretty India Phone Number model, for example, you create a void for Google. So when Google tries to rescan the deleted assets, The server side displays a 404 error and tells Google that the page, image, or video doesn't exist.The product image used for the test appears at number 1 on Google's image search, and it receives 100 visitors per month. So if you remove the image, Google will also remove it from its search results, which means you'll lose 100 unique users (and if the visitor is looking for that product, you'll lose a lot of sales). will also drop considerably).





For these reasons, I personally try to keep most of my test assets (videos, images, audio). The only exception is if you set up a unique page just for testing purposes, then delete it later and restore it with a 301 redirect. Of course, you don't want Google to pay attention to test pages like this. For me, purging test assets is more of an obsession to keep a clean system than a strategic objective. As long as you properly normalize the URL and use noindex, there should be no problem. ” Once again, test assets should be kept, at least for archiving and learning purposes.