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I wrote about Google’s announcement of the June 2019 algorithm update. After publishing the article, its traffic spiked up and immediately died down after a month. June 2019 algorithm update That is why it’s important to focus on evergreen content in blog writing. And as you add more evergreen content on your website, you will be able to see that your traffic increases and is on an upward trajectory. Take note that while it does seem that publishing evergreen content is a far better use of your time than publishing news doesn’t mean you should put 100% of your focus on it. Writing about recent events and trending topics is a different strategy on its own and it does have benefits as well so make sure you have a good mix of both.
Attracts backlinks As your content rank and get traffic, there is a high chance of it getting backlinks without you having to work too hard for it. Of course, when you publish an article, you would have to do a little link building to make it rank. But once it does and your CY Lists content gains consistent traffic, you would notice that your article is getting backlinks without you proactively doing anything. Check out the backlinks of my YouTube SEO article. did a little link building, was able to get on the first page, and there you go. Years later, it’s still getting backlinks on its own.
This is because people find my blog writing as a good resource and if they write an article about YouTube SEO as well, people usually link back to it. This can be applied in any niche. Since evergreen topics usually target high-volume keywords, ranking for them on the first page may let people see you as an authority which brings me to my next point… Evergreen content is good for E-A-T It goes without saying that as you get more backlinks, your website’s authority increases. But this isn’t just about PageRank, evergreen content is also great for E-A-T. Google quality raters measure the E-A-T of a website using various criteria but the content of a website is definitely one of the main things that they check.
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