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Superapps are confidently capturing the mobile app market. Will they become a tool that everyone will soon have, or will they remain a trend that will lose relevance over time: we will figure it out in the article. And at the same time, who develops them and what is needed to create them.
SuperApp is a multifunctional application that combines several services for the convenience of users. You could use them even if you did not know about it. YandexGo, VKontakte or Tinkoff offer their users communication, deliveries, transport tracking, music and movie services, travel planning and even games.
The most famous example of a super app is the Chinese messenger WeChat. The first mini-apps in its functionality appeared when the application had more than 800 million users. Soon it grew into a full-fledged ecosystem of external and internal services, the purpose of which is to cover most of the daily needs of its users, from taxis and delivery to paying for utilities and making an appointment with a doctor.
SuperApp Concept
If at the start the mobile app market developed according to the principle of "one product - one task", then super apps have radically changed this situation. In fact, super services are portals with access social media marketing service to many mini-apps, each of which solves a specific task. All of them are connected by one interface, as well as a single account and payment system.
The user no longer needs to switch between different applications to plan almost anything: from a date or a party with friends to moving to another city. This system is convenient for users: it saves time, simplifies the search for solutions, frees up smartphone memory. And for businesses, it brings a regular audience with high loyalty.
5 components of superapp
A large, loyal audience gathered by an application, on the basis of which a super app will be built - or services that will be combined into one product.
A single account whose data is used in all related products, simplifying authorization.
Mini-apps, each of which is responsible for one specific function.
A unified interface that brings together all mini-apps and simplifies the user's path from entering the app to making a purchase.
Your own payment system or wallet to reduce external fees for transfers and simplify transactions.
Superapps and Ecosystems: How Are They Connected?
A loyal audience that constantly interacts with the company's products in one way or another is a huge advantage for any business. One way to get such an audience is to build an ecosystem with its own solutions for any task. To achieve this, it is worth expanding the list of your services and capabilities, finding partners.
Ecosystems unite independent services, expanding the capabilities of each of them. They retain the audience within their functionality, increasing the likelihood that the client will again turn to services within the system next time.
A superapp is a digital interface that users use to interact with such an ecosystem. Uniformity of design, simple navigation, sometimes a single payment system. Often, the app takes on the functions of a bank to reduce the cost of commissions when transferring money.
When developing super services, you can use an existing application with its own audience - or create a product with the necessary functionality from scratch, uniting popular companies under one icon.
Why do businesses need superapps?
The platform, which combines many mini-apps, covers a much wider audience than each of the services could afford separately.
People visit the app more often because it allows them to solve many more of their everyday problems.
A vast data stream that is easy enough to process for further personalization of the application for a specific user. At the same time, it reduces the costs of data collection and analytics. Super apps offer people what is relevant to them: therefore, it is easier for them to retain users.
Launching a product based on an existing application or several existing services involves fewer risks.
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發表於 13:02:15