The number of devices connected to the Internet is constantly increasing around the world, from smartphones to tablets, to smart speakers, smart cars, and 5G communications. This trend will continue to develop in the future, and the same will be true for music.Kugou Music now meets other pan-entertainment scenarios, such as live broadcasts, karaoke, etc. However, in terms of product form, most of them are mobile. It can try to cut into home hardware, such as TV speakers, etc., to create home entertainment, such as home karaoke, ensuring that families privacy, broadening the usage scenarios of online karaoke.1) Derivatives of customer.
GroupsAfter upgrading from the value proposition, a new segment group was derived: the group that likes online karaoke.2) Derivatives from key partnersPartners have also extended to hardware manufacturers to jointly create Iceland Phone Number a home entertainment platform.3) Cost structure derivationIf we want to enter the field of smart home, on the basis of the existing upstream copyright holders, we will also expand to the downstream hardware manufacturers, so there will be new cooperation costs in terms of costs.4) of the original B-end user cooperation fees, technical cooperation fee income with hardware manufacturers will be increased.
Customer group segmentation: satisfy high-quality female usersFrom the portrait of Kugou users, it can be seen that most of the users are male, concentrated in sinking markets, and have low academic qualifications, so we can start with high-quality female users.User characteristics are: female, bachelor degree or above, working or living in first-tier cities, having unique taste in music, hoping to discover unique music, and share his favorite music to communicate with others.According to the iResearch report, the music social market already has a large market size and will maintain rapid growth in the future.
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