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With the other brands difficult. A case of a hybrid model could be that of Coca-Cola. Originally the Coca-Cola brand followed a monolithic model with secondary brands: Coca-Cola Light, Coca-Cola Zero and other editions of the famous drink. As the company grew, it acquired other brands, all of them being supported by the corporate brand and leaving them outside the monolithic model. Another example of a brand that opted for a hybrid model is Disney,
which also started using the monolithic model: Walt Disney Fax Lists Pictures and Disneyof independent brands, as it was when it bought Marvel and its secondary brands. In some cases, it opted for the brand support model, as it did with Pixar and Club Penguin. The architecture of a brand is a necessary strategy for its business development. One of its important characteristics, as you have seen from the last two examples, is its flexibility. The choice of model will depend on the needs of the business and can be adapted as it grows. Now that you know how brand architecture is useful for any
company, how about we help you create a stronger brand? Download this excellent FREE material on Branding right now and learn how to do perfect management! Branding Guide Download it for free and start applying the concepts to your brand development Share Gabriela MuenteRock author vector Author Gabriela Muente Subscribe and receive the contents of our blog Receive first-source access to our best posts straight to your inbox. Related Posts People, Community and Diversity Governance: View Rock Content's 2022 Social Impact and DEI (Diversity, Equity and Inclusion) Report now! alt Luana Dias microsoft google duel ia Microsoft vs. Google: the duel of the technological giants for the future of searches worries SEO professionals alt Bruna
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